Sparkling Results With Paid Ads
Background & The Challenge
In September 2022, a US-based jewelry brand approached Vulcan with a challenge: they wanted to scale their PPC advertising efforts and drive more revenue, while still maintaining profitability. The brand had already achieved some success with their existing PPC campaigns, but they recognized that they needed expert help to take their advertising efforts to the next level.
Case Study Metrics
Date: Q4 2022
Ad Spend: $63,000
Conversion Value: $325,000
Geographic Location of the Company: United States
Vulcan immediately went to work on a comprehensive strategy to help the jewelry brand achieve their goals. We conducted a thorough analysis of the brand's existing campaigns, identifying areas for improvement and developing a customized plan for maximizing their return on investment.
Our strategy involved implementing a range of advanced tactics, including optimized ad copy, targeted bidding strategies, and comprehensive remarketing campaigns. We also utilized cutting-edge tools and technologies to monitor and optimize performance in real time, allowing us to quickly make adjustments as needed to maintain profitability while driving growth.
Through our innovative approach, we were able to help the jewelry brand significantly increase their PPC ad spend while maintaining profitability. By leveraging the power of data-driven insights and personalized marketing, we were able to help the brand reach new audiences, drive more sales, and ultimately achieve greater success.
We were able to double the US jewelry brand's ad spend from $10,000 to $20,000 per month while maintaining profitability, a significant achievement given the brand's goal of scaling up their advertising efforts.
Even more impressive, we increased the brand's Return on Ad Spend (ROAS) by 30% to an impressive 5.1.
These results translated into a substantial increase in revenue for the brand. In Q4 alone, the brand generated a total revenue of $235,000, a significant improvement over their previous results. This revenue growth was due in large part to the targeted, data-driven approach taken by Vulcan, which helped the brand reach new audiences and drive more sales than ever before.