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Home Appliances

An A+ For Efficiency

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Background & The Challenge

A US-based home appliance company with a significant wholesale presence sought to enter the DTC market via their online store. They approached Vulcan for a comprehensive package of paid advertising services to drive traffic and sales to their website. With a focus on data-driven strategies and tailored campaigns, Vulcan helped the brand to achieve its goals and scale its online business.

Case Study Metrics

Date Range:      December 2021 - December 2022
Ad Spend:     $22,000
Conversion Value:     $178,000
ROAS:     8.1
Geographic Location of the Company:     United States

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The Solution

We utilized a combination of Meta and YouTube ads to generate huge brand awareness and virality for this client. This was crucial in gathering some momentum as they transitioned into the DTC market. These ad campaigns helped the company reach a new audience and create a buzz around their products.

In addition, we also developed a consistent conversion model with PPC ads, which helped the client to increase their online sales and maximize their ROI. Our team worked closely with the client to create custom ad content and implement strategies that would deliver results. Our blend of search and shopping campaigns delivered a significant boost in revenue, and a thorough remarketing element, including discovery and display, ensured conversion rates were sky-high.

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The Results

Our comprehensive approach to paid advertising, which included a combination of Meta, YouTube, and PPC ads, led to outstanding results for our US-based home appliance client. With a ROAS greater than 8, we were able to generate over $178,000 in revenue for them in just a year.

Moreover, we helped them transition from a primarily wholesale business to an online store generating over $600,000 in revenue in 2022, up from just $50,000 the previous year.

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