Making A Bold Statement For Black Friday
Background & The Challenge
In Q3 2022, a US-based ladies cosmetics company was facing challenges in generating results from their in-house marketing team. The company had a broad range of high-quality products, but their sales and growth had plateaued in recent months. Determined to turn things around, the company decided to bring in external expertise and reached out to Vulcan for assistance.
Case Study Metrics
Date Range: November 2022 - December 2022
Ad Spend: $1,500
Conversion Value: $37,000
Geographic Location of the Company: United States
As the holiday season approached, the US-based ladies cosmetics company recognized the need to prepare for Black Friday and Cyber Monday, two of the busiest shopping days of the year. They turned to Vulcan to help them develop a well-structured PPC (pay-per-click) strategy that would drive traffic to their website and boost sales during the holiday season.
Vulcan worked closely with the cosmetics company to develop a tailored PPC campaign that included pre-planned promotional extensions and ad copy. They focused on crafting compelling ad copy that would spark curiosity and drive engagement among the target audience.
Vulcan's well-structured PPC strategy for the US-based ladies cosmetics company proved to be highly effective, generating a remarkable ROAS (return on ad spend) of 2400% in just one month. This impressive result was a significant improvement on the company's Black Friday Cyber Monday (BFCM) results from the year prior, which were tripled by Vulcan's campaign.
The success of Vulcan's PPC campaign can be attributed to their expertise in crafting compelling ad copy and promotional extensions that resonated with the target audience. Additionally, their extensive knowledge of Google Ads and other PPC platforms allowed them to optimize the campaign in real-time to maximize its impact.
Overall, Vulcan's PPC campaign helped the cosmetics company achieve their revenue goals and set a solid foundation for future growth. The remarkable ROAS of 2400% is a testament to Vulcan's ability to drive targeted traffic and sales through PPC advertising, and underscores the importance of a well-structured PPC strategy for businesses seeking to maximize their online presence and revenue.