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Ladies' Dress Shoes

A Step Forward With Meta Ads

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Background & The Challenge

A UK-based ladies dress shoe company sought Vulcan's help to improve their Meta Ads. They were struggling to enhance their click-through rates and boost product visibility in search engines. Prior to partnering with Vulcan, they couldn't achieve a positive ROAS value with either Facebook or Instagram Ads. Through Vulcan's Meta Ad optimization, the company aimed to increase their online sales and gain a competitive edge in the market.

Case Study Metrics

Date Range:      March 2022 - May 2022
Ad Spend:     £7,000 
Conversion Value:     £25,000
Geographic Location of the Company:     United States

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The Solution

We started with optimizing their product feed, ensuring the right products were being showcased to the right audience. We then leveraged Meta's dynamic retargeting ads to target users who had previously engaged with the brand.

Additionally, we created dynamic ads that pulled in images and product information directly from the product feed to provide a personalized ad experience to potential customers. Through these tactics, Vulcan was able to increase the company's visibility on Meta and drive a significant amount of traffic to their website.

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The Results

In just two months, Vulcan's Meta ads campaign for the UK- shoe company produced outstanding results. With a spend of £7,000, the campaign generated over £25,000 in revenue at an impressive ROAS of 3.6. What's even more remarkable is that this ROAS was achieved despite the fact that the company had never before achieved a ROAS greater than 1 at any spend level.

The success of the campaign has solidified the company's trust in Vulcan's ability to deliver results and has paved the way for continued growth and expansion through Meta ads.

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