Share-Worthy Fashion & Share-Worthy Results
Background & The Challenge
A US-based men's streetwear brand catering to the 18-34 age range approached Vulcan with the aim of scaling their business. The brand requested Vulcan's assistance in taking over their Meta ads with visually-centric Facebook and Instagram ads that would better engage their target audience. The main challenge facing the brand was producing a positive return on ad spend (ROAS) at scale. Vulcan had to create visually compelling ads that would resonate with the brand's audience while simultaneously achieving their ROAS targets. Despite the significant obstacles, the team at Vulcan was committed to helping the brand achieve its growth goals and overcome this challenge.
Case Study Metrics
Date Range: November 2021 - February 2023
Ad Spend: $15,000 / month
Increase in Conversions: 375%
Increase in ROAS: 350%
Geographic Location of the Company: United States
To address the challenges faced by the streetwear brand, Vulcan developed a comprehensive strategy focused on Facebook and Instagram advertising. We conducted an in-depth analysis of their existing ad campaigns on these platforms, and identified several areas that required optimization. One of the main areas of focus was the ad creative, which we optimized to ensure it was visually appealing, on-brand, and relevant to the target audience.
We worked closely with the brand to develop tailored campaigns that aligned with their goals and targeted audiences with high purchase intent. We used Facebook and Instagram's advanced targeting options to reach their ideal customers, and utilized retargeting to engage with website visitors who had previously shown interest in their products. Our team also leveraged dynamic product ads, which allowed us to showcase the brand's products in a more personalized and engaging way.
To maximize their ROAS, we implemented various bidding strategies. We continuously monitored the campaigns and made data-driven adjustments to optimize their performance. As a result of our efforts, the brand's Facebook and Instagram ads saw increased engagement, conversions, and revenue, ultimately helping them achieve their growth goals.
Thanks to Vulcan's comprehensive strategy, the streetwear brand was able to achieve significant growth in just 12 months. Ad spend increased to $15,000 per month, enabling the brand to reach a wider audience and drive more conversions. This increase in ad spend was made possible by our efforts to improve the brand's return on ad spend (ROAS), which increased by 350%.
But the most impressive metric was the brand's increase in revenue. In just one year, the brand saw a 375% increase in revenue, a testament to the effectiveness of our strategy. This increase was due to a combination of factors, including our optimization of the product feed for accurate and complete information, as well as our tailored campaigns that targeted audiences with high purchase intent and retargeted website visitors.
Our team also leveraged diverse bidding strategies to ensure that the brand's ads reached the most appropriate audience, while maximizing their return on ad spend. This approach, combined with our ongoing monitoring and data-driven adjustments, resulted in increased engagement and conversions for the brand.
Overall, Vulcan's efforts helped the streetwear brand overcome their challenges and achieve significant growth in a highly competitive market. By leveraging the power of Facebook and Instagram ads, we were able to help the brand reach a wider audience, drive more conversions, and ultimately increase revenue by an impressive 375%