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A Supplement Brand
Supplement Your Strategy: This company leveraged Google Ads with Vulcan to increase total revenue while decreasing cost simultaneously
Background & The Challenge
This UK-based supplement company has established itself as an industry leader across the US and Europe, offering high-quality supplements like whey protein, meal replacements, and multivitamins. Despite their success, they encountered difficulties optimizing their Google Ads performance, with their in-house team unable to increase their ROAS above 1.9 and struggling to target the right audience. Seeking to improve on their efforts and maintain their industry-leading status, they turned to Vulcan for assistance.
Case Study Metrics
Date Range: January 25th - March 28th 2023
Ad Spend: £3,800
Increase in Conversions: 84%
Decrease in Cost: 32%
Increase in ROAS: 166%
Geographic Location of the Company: United Kingdom
The Solution
Vulcan developed a comprehensive strategy to overcome the supplement company's challenges, including analyzing their Google Ads campaigns and optimizing their product feed for accurate and complete information. This involved working closely with the company to ensure consistent pricing, high-quality images, and relevant keywords for improved visibility in Google search results.
Furthermore, in addition to product feed optimization, we executed multiple tactics to enhance their Google Ads performance. We devised tailored campaigns aligned with the supplement company's goals by aiming at audiences with high purchase intent and retargeting website visitors. We also leveraged diverse bidding strategies to ensure that their advertisements reached the most appropriate audience while maximizing their return on ad spend.
The Results
Vulcan developed a comprehensive strategy to overcome the supplement company's challenges, including analyzing their Google Ads campaigns and optimizing their product feed for accurate and complete information. This involved working closely with the company to ensure consistent pricing, high-quality images, and relevant keywords for improved visibility in Google search results.
Furthermore, in addition to product feed optimization, we executed multiple tactics to enhance their Google Ads performance. We devised tailored campaigns aligned with the supplement company's goals by aiming at audiences with high purchase intent and retargeting website visitors. We also leveraged diverse bidding strategies to ensure that their advertisements reached the most appropriate audience while maximizing their return on ad spend.
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