The Dog Face
Fetching More Revenue With Paid Ads
Background & The Challenge
The Dog Face is a popular online retailer of high-quality pet products, specializing in items that cater to the needs of dogs. The company was founded by a group of passionate pet owners who were frustrated by the lack of options available in the market for high-quality and affordable dog products. The owners of the brand approached Vulcan, seeking expertise in paid ads services.
Case Study Metrics
Date Range: May 30th 2022 - November 28th 2022
Ad Spend: $20,000 per month
ROAS: 7
Geographic Location of the Company: Ireland
The Solution
When The Dog Face approached us to increase their e-commerce revenue, we knew we had to implement a customized solution to meet their specific needs. We started by conducting a thorough analysis of their existing Google Ads account and identifying areas for improvement.
To optimize their ad performance, we first implemented advanced audience targeting to ensure that The Dog Face's ads were reaching the most relevant audience possible. We used custom intent audiences and in-market audiences to reach users who were actively searching for pet products or had shown interest in similar products.
We also employed dynamic ad copy, which allowed us to display more targeted ad text to users based on their search queries. This tactic helped to increase click-through rates and improve the overall effectiveness of The Dog Face's ads.
In addition, we implemented a comprehensive remarketing campaign across multiple channels, including display, video, and shopping ads. We used Google's Smart Bidding algorithms to optimize ad delivery and maximize conversions, resulting in higher engagement rates and improved return on investment (ROI).
The Results
Thanks to our data-driven and personalized approach to marketing, The Dog Face achieved remarkable results in 2022. By leveraging Google Ads, we were able to increase their return on ad spend (ROAS) to an impressive 7, while driving substantial revenue growth.
Looking ahead to 2023, we're excited to expand our efforts beyond Google Ads and into Facebook and Instagram ads. By leveraging our expertise in data-driven and personalized marketing, we're confident that we can help The Dog Face scale aggressively and achieve even greater success.